Based on the Airbus company submit a Power Point presentation including following:
1. Assess the macro environment (specific to the industry not to the firm)- called a PESTEL analysis - include only the most relevant in your power point.
2. Assess the micro environment (be sure to include the relationships it has with its stakeholder - channels, suppliers, other allied firms, customers, employees etc)
3. Airbus competitive environment (analyze the strengths and weaknesses of each competitor) Use a positioning map
4. Create a VIRO analysis for the firm based on the MICRO analysis and Competitive analysis
5. Apply Porter's five forces to the industry
6. Apply Porter's Diamond Model to their geographic market
7. Looking at the environmental constraints and the mission and vision of the firm - what appears to be their current over arching strategy sometimes called their generic strategy (Porter is one such framework, Miles and Snow another)) This should be shown as a TOWS matrix.
8. Construct an SBU analysis, identify the investment opportunities for the firm and which strategy from the TOWS matrix makes the most sense for each SBU