MKTG 320 ADVERTISING Homework: Branding and Positioning Strategy- Franklin University
Using the bank scenario as a guide, discuss the following:
a. Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.
b. Create high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the main the way in which you will deliver your message to your audience (humor, logic, emotion).
c. Incorporate specifics regarding the digital or traditional marketing channels that will be used to deliver your message to your target market to increase both reach and frequency. This includes magazine titles, specific newspapers, or actual social media sites as examples.
d. Discuss why the selected advertising and public relations strategies are appropriate with respect to specific target segment penetration.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.