Marketing Research Assignment
The first assignment will assess your selection, use and presentation of digital research in relation to an "underperforming brand".
Our Assignment is on LENOVO BRAND compare with any performing brand in same industry Word Limit: 1500words + 10 References
Table 1 shows you three markets. From this table you may select one market for your assignment. Please choose from the Computer Market, the Soft Drinks Market or the Luxury Market.
The underperforming brand (i.e. Lenovo, Sprite or Dior) is the focus of your assignment.
Table 1: Markets and brands suitable for Assessment
|
Market
|
Underperforming Brand (or new entrant to the list)
|
Performing brand
|
Performing brand
|
|
Computers
|
Lenovo
|
Apple
|
Microsoft
|
|
Soft drinks
|
Sprite
|
Coca Cola
|
Pepsi
|
|
Luxury
|
Dior
|
Louis Vuitton
|
Gucci
|
Source: https://interbrand.com/best-brands/best-global-brands/2016/ranking/
Attachment:- Assignment Files.rar