Measuring the market effectiveness itself is the most important thing to measure with our marketing plan because it gives us a sense of direction as to how our marketing plan is performing, and whether there are any changes needed. The market focus needs to be analyzed, and the plan needs to concentrate on the specifications of the market characteristics, and there should be a scope of flexibility in it. Hence, to cater to all this, measuring of market effectiveness could be the essential step towards the same.
a. Measuring market effectiveness is important, but when should this be done?
b. Is it something that needs to be done on a regular basis? If so, how?