Measuring Customer Satisfaction and Focus Groups
1. From the scenario, propose two methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one process that the organization could follow in order to implement your chosen method. Justify your response.
2. Imagine that you have been tasked with creating an app for Apple's iTunes store. Determine two research tools (surveys focus groups, concept testing, etc.) you will use to identify customers' needs. Provide a rationale for your response.
Attachment:- scenario.rar