Mcdonalds-kfc-walmart-market entry strategies


OBJECTIVE: Look at three very different global companies.

1. Determine their organizational structure and what market entry strategies each of these companies are currently using.

2. Consider why each company designed its organizational structure to be what it is and why they have chosen to expand internationally in the manner that they have.

COMPANIES I HAVE CHOSEN:

a. McDonalds
b. KFC (Kentucky Fried Chicken)
c. WalMart

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Strategic Management: Mcdonalds-kfc-walmart-market entry strategies
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