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Common bases used for market segmentation

Question 1: What are some of the most common bases used for market segmentation?

Question 2: Suppose you are the marketing manager for a new Ford sports car. How would you use intermarket segmentation to develop marketing strategies for Ford?

Question 3: Suppose you are the owner of and operator of a small specialty store selling breads and pastries. How would you build a loyalty program to maximize customer loyalty and retention?

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Other Management: Common bases used for market segmentation

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