MBA-6012 INTEGRATED GLOBAL MARKETING Assignment: Product And Process Development- Capella University
For this assignment, look at the company you began analyzing in the perspective of the manufacturing it does or service it provides.
First, discuss the following for your company: ("Adidas" is the company to expand this paper on). Previous assignment completed by you is attached also.
• Summarize the company's product or service that you are analyzing, including a mention of whether or not the company deals only in products, only in services, or if they offer both.
• Summarize the process by which these products are made or by which these services are provided (in other words, what is the process that is being used?). Be sure to mention whether or not changes to this process are needed when new products or services are introduced by the company.
• Assess why the company does or does not outsource the manufacturing of its products or the provision of its services.
Then, complete the following tasks as part of your analysis:
• Diagram the process that is currently in use by developing a process map for how the company manufactures the product or provides the service.
• Justify areas of process improvement for the company based upon the process map.
• Evaluate whether the company is a make-to-order, make-to-stock, assemble-to-order, or engineer-to-order company, explaining what it is about the company that makes them the type of company that you are describing them to be.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Calhoun.rar