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Marketing trends target younger and younger girls and women


Question: In this article Jeremy Markel criticizes Walmart and other major stores such as Justice and Pink (Victoria's Secret teen-friendly store). He states, "These marketing trends target younger and younger girls and women; they manipulate them by standardizing certain behaviors and styles of dress, impress upon them the idea that being sexy is necessary...and distort their self concepts" (222). Do you agree with Markel that these types of stores target teen and pre-teen girls and pressure them into conforming to unrealistic physical standards? Need Assignment Help?

 

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Other Subject: Marketing trends target younger and younger girls and women
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