Problem:
In order to be able to sell their products and services, companies must use various marketing techniques to get the word out to potential customers. The method by which companies get the word out can vary. Today however there are two main methods of which the American public is very familiar: Direct Marketing and Mass Communications. Nearly all of us are affected in some manner by each of these techniques on a daily basis. Direct Marketing is a marketing method that sends the marketing directly to an addressed recipient. This solution provides and overview of Direct Marketing.