Problem:
The time has come to develop the marketing plan for EduTot's market expansion. Your goal is to provide EduTot with research information that will be the foundation for future marketing strategy recommendations.
Part 1:
As a first step, use the small group discussion board to present a case for the use of your two countries for the initial market expansion for EduTot. The summary posting should consist of 1500-1750 words and should include discussion on the following:
selection of a country for initial expansion
market study of that country including demographics, discussion of the local economy, cultural issues relevant to EduTot, and a review of the local educational system and market.
a recommended market penetration strategy for the marketplace
Make certain your work conforms to the requirements of the APA format. Be sure to reference all sources using APA style.
Part 2: Complete the following:
Select which country will be the target for the initial expansion.
Discuss the following in the selected expansion country:
*demographic research
*economic research
*legal and political considerations
*local educational system
Part 3:
Based on the work you did , develop a summary plan to be sent to the president of EduTot that explains how you will incorporate the following:
*promotional plan using integrated marketing communication (IMC)
*any partnerships
*placement (distribution) strategies
*pricing strategies
My Countries are Singapore and Japan