Marketing Strategy for Services
- This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
o Describe the target market(s) for the product/service.
o Explain the variables/considerations used to determine to which segment to market the product/service.
o Discuss how the company will evaluate service quality to ensure that perceived and actual quality are the same.
o Discuss how the company will address gaps related to the perception of quality.
- Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning.