Integrated Marketing Communication (IMC) and Marketing Channel strategy:
- Develop a promotional strategy addressing the advertising and sales promotion aspect of communication and provide the rationale for the decisions.
- Develop a public relations, direct marketing, and personal selling plan for your product/service and provide the rationale for the decisions.
- Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
- Discuss the pros and cons of using the identified distribution strategy.
- Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.