Case Study: Monitoring the marketing strategies and tactics of NatureCare Products
Marketing Objectives:
Increase awareness of NatureCare Products by 10% over the period of time January to June 2016 as measured by:
10% increase in web traffic/visits
10% increase in email enquiries
10% increase in sign up to monthly news letter
Increase the number of people who make a purchase from the on-line store by 20%.
Have the NatureCare Products brand widely recognized amongst consumers.
Current Pricing Strategy
Offer quality products at a premium price
Current Promotional Strategy
Previously relied on web site only. A Facebook page has now been established. Also sending out a monthly newsletter, as well as blogging to improve SEO.
Current distribution strategy
Offer products via on-line shop and in health food stores in Brisbane
Marketing Report - Monitoring Performance
Introduction
State purpose of report
Product opportunities
Outline the products currently provided by the company and options for expansion
Promotional activities
Report on the promotional activities undertaken by the company.
Outline the extent to which promotional activities are meeting the objectives specified.
Pricing
Outline the company's current pricing strategy and identify options in response to the entry of the new competitor into the market
Distribution
Outline the company's current distribution strategy and its effectiveness based on the data provided.
New and emerging trends
Research and report on at least three new and emerging trends for the business and the industry within which it operates.
Marketing performance analysis
Provide an overall analysis of marketing performance based on the data provided.
Provide an analysis of marketing spend versus budget.
Recommendations for improving marketing and performance
Identify and report on opportunities for improving marketing performance based on the data provided.
Identify and report on opportunities to meet customer needs based on the data provided.
Identify and report on changes to marketing objectives as required.
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