Marketing Research Process (LO2) Achieve Organizational Goals and Objectives (LO3)
Search the internet to identify an innovative new product introduced in the past 12 months and research it. report about how the company used the marketing research process to develop this product. Be sure to discuss how each step in the process helped the company achieve their goals and objectives. If the new product was not successful, discuss what should be done differently in the future. (Be specific and refer to the steps in the marketing research process)