Critique the Professionals
Locate the YouTube channel page of any company you find inter- esting and assess its social networking presence using the criteria for effective communication discussed in this chapter and your own experience using social media. What does this company do well with its YouTube channel? How might it improve? Using whatever medium your instructor requests, write a brief analysis of the company's YouTube presence (no more than one page), cit ing specific elements from the piece and support from the chapter.