Paper on Health Smart mobile application.
Marketing Plan/Preliminary Project Plan Paper Prepare a 4-8 page paper with a section on Marketing Plan and Preliminary Project Plan due. Include a Cover page and a References page (one paper for the entire team, not separate papers). Submit it to the Marketing Plan and Preliminary Project Plan Paper dropbox by class time. Bring one hard copy to class for the instructors. The paper should include the following for the Marketing Plan: revised SWOT analysis (after last week's feedback), the four Ps of marketing, and promotional and advertising concepts and plans. Include how the product or service will be differentiated in the market. Project Plan: This is preliminary. Have the major deliverables and dates (of the plan, not the course). Review with the team to ensure that timelines are agreed upon. Students should be at a high level by this point with major deliverables. Please let me know weather you can do or not.