We are making a marketing plan for “under-sink garbage disposal” to spread out in China. I’m responsible for this C-3 and C-4 part.. Please answer these questions based on researches.
C-3: Customer Behaviour:
• Run through the likely customer behaviour for your product, when would they use it, how would they use it, what would it replace, how would their behaviour changes with this product.
• What factors are likely to influence their behavior? (Cultural, Social, Personal, Psychological, Perceptual)
• What are the risks involved in purchasing or consuming your product?
• How will you help the customer overcome these risks?
• How would customers decide to purchase your product?
C-4: Market Research:
• What is the most critical market information would you like to have?
• How would you design market research to get this information if you had a big budget?
• How would you design the market research if you had a tiny budget?