This is a part of a marketing plan for BUD compared with DEO to see if its a good idea for BUD to acquire DEO.
Need an APA formatted external analysis for the two publically traded companies BUD and DEO
EXTERNAL ANALYSIS – Analyze the important trends, and driving forces for each company. Each of the following external environmental factors must be discussed in terms of how they will impact each company: Socio-cultural factors–values, beliefs, demographics, and lifestyle of population. Economic factors–general economic conditions and specific changes affecting your market or your stockholders. Political/legal factors–international, national and local governmental changes. Technological factors–the important trends in technology that affect your industry. (You may wish to supplement this with an Appendix or Chart for easy reference) ( The external analysis should be about 5-6 pages).