Solved: Marketing mix supporting targeting and positioning, Marketing Management

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Marketing mix supporting targeting and positioning

Problem:

Visit www.Peapod.com and click on the "Groceries for your home" link. Enter a Chicago-area zip code (say 60602).

Who does Peapod target? How does it position itself in this market? Does its marketing mix support this targeting and positioning?

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Marketing Management: Marketing mix supporting targeting and positioning

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Marketing Management: Marketing mix supporting targeting and positioning

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