PART 1:
Select one of the following 500 International Company in the service industry:
Royal Dutch Shell, BP, Sinopec Group, Toyota Motor, Chervon, Fannie Mae, General Electric, Wal-Mart Stores, Exxon Mobil, or General Motors
Using your selected company as the basis for your research, prepare a paper that will:
Q1. Describe the main line of business of the company
Q2. Name four of the countries in which the company operates
Q3. Explain, in detail, the implementation of the 4P's marketing mix concept by the company
Q4. Describe any differences observed in the implementation of this concept, from one country to another.
PART 2:
Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:
1. Advertising: Where will you advertise, and what will your message be?
2. Public relations
3. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads.