Problem:
A South African manufacturing company is marketing a product in three regional markets, namely Botswana, Zambia and Tanzania. The South African company's product is at different stages of the product life cycle in each of the three markets. In Botswana, the product is in the decline stage of the product life cycle, while in Zambia the product is in the growth stage, and in Tanzania it is in the introduction stage. The company is not sure which marketing mix strategies it should employ in the three markets. Advise the company on the marketing mix strategies it should use in each of the three markets and justify each strategy recommended.