Marketing mix, Marketing mix, (25 marks each) 1)a) discuss the difference between, Marketing Management

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Marketing mix

(25 marks each)
1)a) discuss the difference between marketing resaerch and MIS?
b) discuss the usefulness in marketing research in understanding customers and competitors?
c) explain the meaning and usefulness of experimental research?

2)a) what are the different stages in product life cycle?
b) explain the usefulness and the weaknesses of the PLC.

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Marketing Management: Marketing mix

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