Marketing mix, Marketing mix, 1)what are the characteristics of an effective marketing, Marketing Management

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Marketing mix

1)what are the characteristics of an effective marketing mix?
2) why is it important for a company to study its environment?
3)Explain the importance of conducting marketing research?
4)briefly explain the "selling concept"
5)what is meant by relationship marketing?

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Marketing Management: Marketing mix

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Marketing Management: Marketing mix

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