Assignment:
Marketing in the News.
Consult a variety of online news sources to find a current news article about marketing. Select one of personal interest related to course topics including IMC, segmenting, targeting, branding, positioning, advertising, public relations, or social media. Possible news sources include eMarketer, Advertising Age and the American Marketing Association. Briefly summarize the article, and explain the following in a two-page APA formatted report:
- Why is the content of your news article important and relevant to the course?
- What are the implications of the article for business managers?