Marketing in the digital age (mktg628-1501b-01)


Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following:
The proposal should begin with a brief explanation of each separate technique (1–2 slides).
Present your evaluation of each technique’s strategic contribution to the e-business''s market leadership (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
personalized customer interaction
customer relationship management (CRM)
customer experience management (CEM)
interactive relationship marketing
mass customization
customerization
Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4–5 slides).
Use the presentation notes section to describe concept applications in detail.

PLEASE NOTE THIS IS A POWER POINT PRESENTATION WITH SPEAKER''S NOTES INTEXT CITATIONS AND REFERENCES

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Business Management: Marketing in the digital age (mktg628-1501b-01)
Reference No:- TGS0872851

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