Marketing in the digital age (mktg628-1501b-01)


President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.
The memo should be 450–600 words and should include applying the strategic digital marketing channels continuum of the following:
• Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
• Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
• Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
Reintermediation may also include the e-business’s marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.
I need intext citations and references.

Is this possible I can get this by the 5 March 2015

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Business Management: Marketing in the digital age (mktg628-1501b-01)
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