Question 1: Use a tourism or hospitality enterprise of your choice to answer the questions.
The following are possible marketing for tourism service strategies:
(1) Customer Relationship Management
(2) Market targeting and positioning
(3) Marketing research and Market research
(4) Image creation
Write brief notes on EACH service marketing strategy and show how your selected tourism/hospitality enterprise may use it to its own benefit.
Question 2: Using your selected tourism/hospitality enterprise:
(1) Describe and give examples of the FIVE elements of the SERVQUAL model.
(2) How do these elements work as strategies to handle critical incidents?
Question 3: Butlers (1980's) Tourism Area Lifecycle (TALC) development model attempts to show the stages that a chosen destination (any country of your choice) can evolve through over time. Using the various price strategies match each stage of the lifecycle to price strategy and justify why you think it applies at that stage.