Question 1: TigerDirect and BestBuy are two companies that, through a web presence, sell computers and computer related hardware and software. They are both similar and yet different in the ways in which they market their computer products to the consuming public. Examine each of these company websites, paying special attention to the product positioning and marketing strategies. Then, compare and contrast these websites, explaining how you feel they are working to satisfy such communication objectives as need recognition, finding buyers, brand building, and customer retention. (200 words)
Question 2: Suppose you have been asked to evaluate whether a regional camera and consumer electronics retailer should obtain Internet space. Discuss what criteria you would use in conducting this evaluation. (200 words)
Question 3: Explain advertising strategy and personal selling. What would you do to integrate these two strategies? (200 words)
Question 4: Visit the website of Amazon. Discuss Amazon's marketing and sales strategies. How does Amazon employ direct marketing in order to reach its consumer base? (200 words)
Question 5: Visit the website Amazon. Evaluate Amazon's pricing strategy. How do its prices compare to those of "brick and mortar" retailers? Critically evaluate the company's product offering and identify potential market segments. (200 words)
Question 6: Explain the strategic role of price in the marketing strategy. In your answer, discuss how some companies misuse price. (200 words)
Question 7: Discuss why senior managers concerned with strategic marketing would review marketing metrics concerned with internal processes. (200 words)
Question 8: Discuss the issues associated with integration or diffusion in the organizational design of marketing. (200 words)