Marketing concepts to enhance automakers efforts
Question:
Select an ethnic segment within the U.S. (e.g, Hispanic, African American, etc.). How would you - as an automotive marketer - utilize any of the marketing concepts to enhance automakers' efforts to market to this segment?
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How would you - as an automotive marketer - utilize any of the marketing concepts to enhance automakers' efforts to market to this segment?
In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?
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