Marketing and operational information


Write a report:

Reporting Package – Describe the type of information which the group uses each month to help them make decisions. Financial, marketing and operational information should be considered. As a minimum groups should consider the Statement of Profit or Loss for the business each month. The package should include an explanation of how each item of information is used, for example, number of orders placed used to judge the success of marketing undertaken. The actual data for the business for each month does not have to be given, just details of the main items considered and why they are important.

Monthly Analysis – A summary of each group board meeting for each month should be given which explains key decisions made or actions taken. It is important to explain why the decisions are made.

From months July to September

Below shows what we have done for each months

1 July 2008

move to small business centre 165 sq foot (to employ more people, to mix and advertise to small businesses and the contract was cheaper and more flexible.

pricing 490

Selling points Extensive features, good value, and good Performance

Also changed the supplier from sourceline to prosupply because they gave 60 day credit and 5% discount over 500 components purchased. This meant that we didn’t have to raise finance to have working capital.

1 august 2008

local paper in house £200 large. we use local paper to promote our porduct because it was cheaper and it could be done by the a professional or by an amature

1 september 2008

make a contract £500. The stress level for the business owner was rising therefore we decided to make a contarct for employment of full time staff.

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Other Management: Marketing and operational information
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