Marketers use demographic information to segment markets

Question

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior. List five common bases used by marketers for demographic segmentation. For each base listed, give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

Answer 1

Please examine the concepts of marketing and on behalf of the concept respond to the following case. Marketers make use of demographic information to segment markets as it is broadly available and often associated to consumers' purchasing and consumption behavior. List five common bases employed by marketers for the demographic segmentation. For each base listed, provide an illustration of a product purposely targeted to the requirements and wishes of the segment recognized within the base.