Do you think consumers want to do business with companies

Question

Cause Marketing is a very popular concept in marketing strategy today. It is defined as a wide variety of commercial activity that aligns or joins a company or brand with a cause to generate business AND create societal benefits.

Do you think consumers want to do business with companies that do good? Do you think consumers are cynical or skeptical about the real motives of cause marketing? Do you think we re seeing come "consumer fatique" in regards to cause marketing? Can you think of some examples of "good" because marketing today?

Answer 1

In this assignment, you have to illustrate on the sub topic of marketing, that is, Cause Marketing in a detail word format paper. Cause Marketing is a very well known concept in marketing strategy nowadays. It is stated as a broad variety of commercial activity which aligns or joins a company or brand by means of a cause to produce business AND make societal benefits. Do you suppose consumers wishes to do business with companies that do good? Do you suppose consumers are cynical or skeptical regarding the real motives of cause marketing? Do you suppose we’re seeing come ‘consumer fatigue’ in regards to cause marketing? Can you think of certain illustrations of ‘good’ as marketing nowadays?