Strategic marketing:
Drawing and building on your understanding of strategic marketing theory and secondary research into the company, market and sector, you are required to assist Tesla Motors in developing an effective marketing strategy to enhance its success.
In developing the required marketing strategy you should produce a long-term action plan addressing the key marketing elements covered in this module – note you must determine which are critically important to the company’s success and focus on these in your strategy.
Part A – around 2,000 words
• A market analysis addressing the key contextual and environmental issues and trends affecting industry currently and in the future (predictions)
• A situational analysis assessing Tesla’s competitiveness in its market
• A detailed competitor analysis identifying and examining direct competitors
• A detailed customer analysis examining issues and trends, segments and value sought
o These must be supported by secondary research and theory
Part B – around 2,000 words
• A set of strategic marketing objectives to enhance success
• A detailed and justified set of recommendations for Tesla Motors to enhance their strategic marketing strategy and success
• The recommendations must draw from the key elements and concepts covered in the module
o These must be supported by theory and evidence from practice
You must:
• Undertake suitable secondary research into the sector and market
• Apply appropriate strategic marketing theory and models to examine the sector, the market and the company
• Refer to theory and practice in order to make justified strategic marketing recommendations
• Submit as a written report
• Word count is 4,000 words (+/- 10%)