Insights into the firm’s innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices?”
“Insights into the firm’s innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices?” Burgelman et al,2009, p8
Critically analyse the above statement.
Task One:
Identify firms that have succeeded in using innovation and those which have been criticised in regards to their lack of strategic management of technology and innovation. Critically assess the shortcoming of their approach and its impact of organisational performance.
Task Two:
Identify the barriers to innovation and how firms can overcome this to make effective strategic choice using relevant organisational examples
Innovation and Technology Management
Word limit: 3000 words
“Insights into the firm’s innovative potential and into the barriers to innovation are necessary to make effective proactive strategic choices?” Burgelman et al,2009, p8
Critically analyse the above statement.