Mall-intercept company


Assignment:

A new mall-intercept company opens its offices in a nearby discount mall, and its president calls on the insurance company where you work to solicit business. It happens that your company is about to do a study on the market reaction to a new whole life insurance policy it is considering adding to its line. Make an outline of the information you would want from the mall-intercept company president to assess the quality of its services.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Mall-intercept company
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