Problem:
Your team is making good progress on the web site development. You are sending your status reports and updating the project web page. You get few comments, so you assume all is well. About half-way through the project you demonstrate your site to the hospital leadership team. The call center director says your workflow is all wrong, and the portal will not work with their process. Fixing it will cost you six-weeks. The Director of Medicine says that doctors will not use the interface you have developed, which means more rework.