Problem:
Dell has been selling computers for over 25 years with its unique, direct build-to-order, sales model. Read about Dell on pages 89-92 in our textbook and also watch the Dell Supply Chain video and answer the following questions:
Required:
Question 1: Why has Dell's direct supply chain been so successful?
Question 2: Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
Question 3: Why did Dell decide to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
Note: Provide support for your rationale.