1) Write down the difference between marketing and selling.
2) What do you mean by marketing planning?
3) What do you mean by consumer behaviour?
4) What do you mean by market segmentation? Explain it in detail.
5) What are the stages of product life cycle?
6) Write down the factors that affect pricing decisions?
7) What are the main channels of distribution for consumer goods?
8) What do you mean by promotion mix? Explain it in detail
9) What do you mean by Advertising?
10) What is the significance of e-commerce?