Problem:
I am trying to prepare an executive summary for the board of directors of NRDC on the future direction of Lord & Taylor's retailing strategy. I want to include:
(1) Retailing strategy for Lord & Taylor that addresses both uncontrollable and controllable factors
(2) Strategy to include direct marketing with details
(3) Short- and long-term factors that need to be considered when developing a forecast model for the apparel retail industry