Direct-media marketing components


Problem:

Use the Internet (or library) to search and locate a variety of web sites or web offerings for nature centers. Note how these centers recruit volunteers and members. Based on your research, draft an initial integrated marketing strategy for Woodland Foundation to recruit volunteers and new members.

Develop a presentation listing the direct and media marketing components you would recommend using. Tell how you plan to measure the plan results.

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Marketing Management: Direct-media marketing components
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