Discussion "The Basis for Objectives"
• The Basis for Objectives
Read the following article:
https://web.archive.org/web/20140717055209/https://asternglance.com/sternco-essays-2/setting-communications-objectives/
• Locate the "who, what, where, when, why, how" questions and apply them to the case study.
• Why does the diner need to use marketing communications?
• Whom does the diner need to reach?
• At this point, where is the best communication (what are the best channels)?
• How will the diner say it?
• When will the communication happen?
• Create a SMART marketing objective for the diner.