Business Assignment
Answer each question. Use the attached book and/or other references to help.
1. In your own words explain, are entrepreneurs born or made?
2. In your own words, what is a venture capitalist?
3. In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model.
4. What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage?
5. What is market segmentation? List the steps in the market segmentation process.
6. Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.
7. In your own words, what are the characteristics of the four types of business legal entities?
8. How does the cultural environment affect international marketing activities?
9. Describe the advantages and disadvantages of a flat versus tall organizational structure.
10. Explain the concept of employees as stakeholders in your own words.
Text Book: Business Fundamentals by Donald J McCubbrey.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.