Homework: Principle of Marketing
Read
o Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing
Watch the following YouTube Video:
o How to Use SWOT Analysis.
o The Five Competitive Forces That Shape Strategy.
You will be creating components of your capstone marketing plan homework. You will then finish your plan.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
o Describe the selected company and it's brand. Include a brief history of the company.
o List the core products and services the company offers.
o Identify the key current competitors.
o Complete a SWOT Analysis
o Propose the product or service line you want to develop a marketing plan for.
o Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
o Describe the core product, extended product, and the product concept.
o Explain how you plan to achieve competitive differentiation through creating customer value in four areas: branding, packaging, support, and quality
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.