List and explain an example of 2 product discriminators


The Assignment should be minimum of 4 pages with Title page and reference (double spaced, 12-point font) APA Format.

Assume you come up with an idea for a new electronic product you think your fellow students would really like. How would you go through the product development process? How would you accomplish each step within that process?

A fundamental question in the product purchase decision-making process is what makes this product different.

As a result, marketing managers must identify important characteristics that successfully differentiate their product from others in the customer's mind.

List and explain an example of 2 product discriminators businesses use to differentiate their products in the market.

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