Explain the chosen marketing concept topic in general terms


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Any Topic from Chapters 6-10(Marketing Management, 1st EditionDawn Iacobucci )

1. APA format, minimum 4 sources

2. Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student's chosen pretend business(Online Newspaper).

3. Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper)

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Marketing Research: Explain the chosen marketing concept topic in general terms
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