Levels of strategy
There are three levels of strategy:
- Corporate strategy is the overall (grand) strategy for the organization as a whole.
- Business strategy refers to strategy for each individual business within a company, while
- Functional strategy deals with the basic functional areas within the firm.
Strategy formulation is the set of processes involved in creating or developing strategic plans. These processes mainly are concerned with understanding the environment and how it affects the organization, and how the organization can in turn affect the environment. The manager must understand the effects of such forces as new entrants and the threats they pose to the business, suppliers and their powers, competitors and their attempts to out manoeuvre one another, power of buyers on whom the organization relies for its sales and lastly the threat of substitute products. Strategy implementation is the process involved with the executing of the strategic plans. Incorporating the selected strategy into the daily operations of the organisation.