goala goal is a statement of where the


Goal

A goal is a statement of where the organization wants to be at a specified time in the future. The purpose of goals is to provide direction to the organization. The steps in goal setting process are:

  • to scan the environment for opportunities and threats.
  • to assess organizational strengths and weaknesses.
  • to establish general organizational goals.
  • to establish unit goals.
  • to establish sub-unit goals.
  • to monitor progress towards goal attainment and provide feedback as the cycle repeats.

 

This goal setting process takes place with the general and task environment of the organization.

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