A-H: Lead Generation. Find one online and one offline channel in which sales leads will be generated. Use Internet marketing principles to give a reason on why your selected channels will generate leads.
I-P: Customer Lifecycle. Find one of the stages of the customer lifecycle. Show how you craft a message for that stage.
Q-Z: Conversion. Show why do you think it is hard to come up with a single, concise definition of conversion? Give two examples of diverse conversion definitions. Give a rationale for your examples based on Internet marketing principles.