Study each carefully. Find as many relationship building techniques as possible.
Examine how the sites are similar and how they are different.
Go to the Facebook page of one of the companies that you are following.
Reflect on how conversion might be explained on this platform.
Find the steps in a path that would lead from your entry point to the distinct conversion activity.
Prepare a 3- to 4-page paper that reports your findings on the company. Add section headers in your paper that correspond to the information needed.
Find the relationship building methods on each web site.
Show the differences and similarities between the sites.
Explain the reasoning from an Internet marketing perspective for these differences and similarities.
Conversion.
Find the Facebook site that you investigated.
Explain how conversion might be defined on this platform.
Find the steps in a path that would lead from your entry point to the explained conversion activity.
Recommend ways to make the progress along this path more persuasive. Find your recommendations using Internet marketing principles.